Genuine Niche: The Purpose of Content.

This is a picture of my grandpa’s crystal globe.  It’s distinctive design allows for different appearances based on point of view.

It’s easy to make a buck. It’s a lot tougher to make a difference.

–Tom Brokaw

Recently, someone linked me to a podcast featuring Seth Godin on Krista Tippet’s podcast series, “On Being.”  Godin is a marketing specialist/analyst and author with a divergent view on the world, art, advertisement, and making a different in one’s community.  The podcast begins with the captivating claim that we are in a post-Industrial connection economy and that we are all called to create to inspire and make an impact to the people around us.